Listen, according to Hubspot, a staggering 85% of jobs are filled as a result of networking. Yet, many people still shy away from networking. Why? Because they feel sales-y about it. Or, they made a few connections online months ago, and nothing came of it. So they don’t see the value. 

To make a difference in your career search, you have to put effort into developing your network. And while that may sound overwhelming, I’ve broken networking down into four manageable tips. You can start these tips now, and use them later as you continue to expand your professional circle. 

1. Don’t limit yourself to LinkedIn. 

I’ll be the first to say, LinkedIn is a valuable resource in your career search. But let’s go old school for a minute. People networked before screens and apps and continue to meet in real life. While one is not better than the other, using the two together ensures you aren’t limiting your circle. 

Other options for building professional connections include friends and family, college alumni associations, former employers, and professional associations. While memberships in associations require dues, consider the benefit of your investment. You’ll increase your networking and stay on top of current trends in your industry. Otherwise, tap into friends and family at the next get-together. Check your alumni association for what resources they offer. 

2. Focus on quality over quantity. 

When attending networking events and meetups, don’t feel obligated to stack your Rolodex (aka cell phone) with as many connections as possible. Honestly, who has time to shift through 150 connections trying to recall how you met them, what they do, and how they might help in your career search? The key is to make quality connections and nurture them.  

So how do you leverage your time to make the best connections? Instead of approaching networking like a numbers game, think of it as a strategy with an end goal. What type of relationship are you trying to build? Are you looking for someone with influence in your industry? Are you looking for a mentor? Once you have a goal, focus on the type of networking events those connections are most likely to attend. Then, seek out a few key players and spend time engaging in conversation. 

3. Ask for what you want! If you don’t ask, the answer will always be “No.”

While being direct is often viewed negatively, especially for women, reframe your ask as a show of confidence. As in, you’re confident in what you have to offer and the benefit you’ll bring to the new connection. 

Start with what you offer and your request up front, such as “I have a degree in Public Relations, and I’m looking to transition into Information Technology.” This helps people think of how they can help before their mind wanders to all those emails and projects waiting. 

Take the initiative and have your resume and any pertinent information ready to send. This makes it easier for your connection to pass along the info. Just remember, this is an ask - So allow them to decline if they need to and don’t take it personally.

4. Look for opportunities to add value. 

Networking is a two-way street. So when you’re asking your connections for introductions and advice, make sure you’re offering the same.  It’s as simple as asking, “How can I support you?” or “What do you need?” Then, be present in listening, give good advice, and support where you can. Plus, remember to follow up. These actions allow you to build circles of learning and growth. 

The thing is, your strengths, knowledge, and influence are valuable to your network. So don’t hesitate to bring your expertise to the table when the opportunity presents itself. 

Next Steps

Are you looking for a community of women who can help motivate you and unlock your potential? Join The Winners Circle, an exclusive networking and learning community for women who want to unlock their potential and own their greatness within the workplace.